When I decided to begin coaching with Hanane, I was at a pivotal moment in stepping into my new role. I had just been appointed Group Director, with an extremely brief handover from the former director. This did not give me the opportunity to fully grasp the complex situations—sometimes left unresolved—or to gain a clear understanding of the internal dynamics at play. I found myself immersed in an organization facing multiple challenges, with underlying tensions, numerous responsibilities, and an urgent need to restore connection, meaning, and structure to our governance.

Like many leaders, I quickly felt that sense of decision-making solitude, the weight of expectations, the pressure of day-to-day urgencies, and the difficulty of aligning strategic vision with human leadership. I needed space to step back, but also strong support to structure my leadership posture, define my priorities, and initiate a genuine collective momentum.

From the very first sessions, I found in Hanane a stimulating, demanding, yet deeply supportive framework. She helped me move from reactive mode into structured and aligned action. Her coaching sparked a first concrete breakthrough: initiating the creation of an executive committee (ExCom), selecting the right team members to be part of it, structuring collective leadership, and clarifying the group’s mission.

This coaching also enabled me to overcome a structural challenge within our organization: our three subsidiaries were highly focused on their individual profitability, sometimes at the expense of our shared mission of social inclusion. The work we did helped reinject collaboration and cooperation between the different entities, through concrete actions that made a real difference:

• Two monthly meetings between supervisors and employment advisors, to better target profiles, streamline recruitment, and harmonize practices.

• Joint participation in job fairs, to strengthen our local presence and recruitment capacity.

• Creation of cross-functional committees, to foster inter-subsidiary dialogue and break down silo mentalities.

• Cross-training sessions, to reinforce a shared support culture and professionalize our practices.

However, this coaching went far beyond tools or organizational mechanisms. It transformed me in my leadership posture and helped me trust my instincts. I learned to communicate more effectively, set a clear framework, delegate with confidence, and step away from the “I must do everything myself” mindset. I also embraced the importance of protecting my own balance, recognizing that taking care of myself enables me to better support others. The simple “three daily wins” exercise suggested by my coach helped me stay grounded in the present, reconnect with positivity even on busy days, and regain a sense of active serenity.

The atmosphere is gradually calming. The tensions that remain no longer unsettle me; I see them as signs of change in progress, which will take the time needed to take root. I feel ideas, decisions, and responsibilities circulating more fluidly. I no longer need to be everywhere—I am where I am most useful, with greater clarity and perspective.

To those wondering whether this kind of coaching is “worth the investment,” my answer is unequivocal: yes. Because it is not merely temporary support. It is a profound transformation, a renewed momentum, a realignment. It is a way of honoring one’s leadership role with greater accuracy, energy… and humanity.

I highly recommend Hanane, based on my observations of her skills in product marketing and business management in an international environment. Hanane and I worked together when Hanane was leading Adisseo’s enzyme business in EAME while being as well marketing manager for the whole range of products. I was impressed by both her business acumen and her determination to deliver the expected performance. After being promoted to a global business position, Hanane demonstrated her ability to lead teams in a multicultural and matrix organization. Hanane has earned herself a reputation for leadership that is well-deserved and sustained by her personal ethic and values. She has a great future potential as a leader!

I had the pleasure to work with Hanane on a CRM system implementation project. In addition to her day-to-day marketing/strategic tasks, it was important for Hanane to understand how the system was working. She took the time to test, validate and verify each element from the project scope. Very professional, empathic, commited and solution oriented, it seems so simple and pleasant to collaborate with her. From one side, she was able to coordinate in an efficient way the multiple project steps to achieve the deadlines. In the other side, she made a lot of efforts to stay close from the key users to involve them and to facilitate the system adoption. Her communication and management skills allow her to perfectly understand the different teams requirements and issues. Definitely a “YES” to work again with Hanane on other projects.

I’ve been lucky enough to work with Hanane for several years.
She’s a person you can trust and she’s very committed to her missions and to achieving her objectives. Her structured, well-argued approach to issues ensures that they are dealt with in depth and with clarity, and facilitates team alignment. Her seriousness, her ability to listen, coupled with her great sense of humour, makes her work a pleasure, even in difficult times!
Her approach to markets enables her to develop a finely-tuned vision of customers’ needs, and hence ad hoc ‘solutions’. She knows how to build relationships of trust with both sales, technical, scientific teams and customers. Her negotiations are centred on the value created for customers, enabling her to create solid, lasting relationships. Her virtuous leadership style, which helps others to grow, is a real asset in a company that wants to change things internally and in its market.